What is your business/event’s unique value? (10–12 words) For example, “Helping Businesses Thrive with Strategic Solutions” or, "We help pets live long and healthy lives." or, "We get you the right outfit for your style and body type." Refer to your company's unique value proposition.
Why did you create this business/event? What problem do you solve? (150–200 words) For example, "At Strategic Edge Consulting, we believe every business has untapped potential. Our mission is to help organizations identify challenges, implement effective strategies, and unlock sustainable growth." or, "We help aging family members stay safer in their own homes for longer." or, "We protect young drivers from accidents and risk through quality driver education."
Briefly describe your business/event and who it’s for. (50–100 words) For example, "We provide small and medium-sized businesses with expert consulting services to streamline operations, boost growth, and achieve their goals.", or "We coach single parents to maintain collaboration to parent with their exes." or, "We help speakers find the right events and venues to elevate their careers."
List three major features, benefits, or values of your business/event. (20–30 words each) For example, "Our custom designs mean your wedding gown will never be worn by any other bride, ever!" or, "We make sure your staff love their jobs so much they stay for longer, and recruit their friends, too!" or, "Our done-for-you meal delivery makes it easy and affordable to protect your family from high-risk food allergies and fewer trips to the hospital!"
What action do you want visitors to take? (1 sentence) For example, “Schedule a Free Consultation,” or, "Reserve your seat at this limited event!" or, "End the frustration and reach out today for your free introductory family session!"
What are the main services or features of your business/event? Include keywords. For example, "Our teacher kits contain everything you need for a complete learning plan for students." or, "We provide one-on-one swimming lessons for adults over 40." or, "We make kits for easy and delicious homemade sodas and fruit wines."
Include pricing tiers or instructions for signing up. (1–2 sentences per option) For example, "$499 includes your first month of counselling plus a free work-at-home booklet." or, "$249 a month guarantees you a week-long vacation at our resort in Maui during any time of the year." or,"Your $29 VIP ticket includes access to the before show meet-and-greet, plus your ticket to the main event.", or "$39 per month for automatic monthly delivery of healthy meals for your pet!"
List words or phrases that describe your business/event. (Up to 10 keywords) If you know what keywords have already been researched for your organization, please include them here. This information typically changes over time, but please include the data you have right now. Any other SEO information that you know about your organization would be helpful. If you don't know this data yet, that's OK, please tell us that.
List your preferred contact methods and links (email, phone, address, social media). This should be as simple as possible and include every channel that consumers may use to reach you, online or offline.
Is there anything else you’d like us to know about your business/event? (Up to 100 words) Please tell us any other areas of content you would like to include here. If there is not enough room, please tell us and we'll follow up. If there is nothing, please just let us know that.
